PinnedMax BernsteinThe Content Creation Myth That’s Keeping You StuckThe most shared content in my feed last month wasn’t from the person who posted most frequently. It wasn’t from the person with the biggest…Oct 24Oct 24
Max BernsteinBuilding AI-Proof Positioning™ in Public: The Messy, Real Process of Creating Something ValuableI’m about to launch a framework about standing out from AI-generated content by being distinctly human.9h ago9h ago
Max Bernstein🔥 The fast food giant’s AI secret (and why it matters for your business)As I was reading the Wall Street Journal this morning (JK, the article was forwarded to me — I wanted to sound sophisticated), something…2d ago2d ago
Max BernsteinHow to Make Your Business AI-Proof Without Ignoring AIThe moment I realized my content could’ve been written by anyone — or anything — was the moment everything changed. Most businesses are so…Nov 7Nov 7
Max BernsteinI Quietly Left Google: A Story About How Real Change HappensI stared at the blinking cursor before writing this.Nov 3Nov 3
Max BernsteinThe Trust Advantage: Why AI Is Making Your Expertise More Valuable, Not LessThink of the last time you had a really good cup of coffee from a skilled barista. Sure, automated machines can make technically perfect…Nov 2Nov 2
Max BernsteinWhy Most Marketing Fails in an AI WorldLast week, a CEO showed me his company’s latest marketing campaign. The design was flawless. The copy was crisp. The targeting was precise…Oct 30Oct 30
Max BernsteinSafe Writing Is Killing Your Business: A Truth No One Wants to SayI recently asked a client to record herself explaining why her business was different. Her response was fiery, passionate — even a little…Oct 29Oct 29
Max BernsteinAI Won’t Steal Your Business (But Templates Might)Everyone’s worried about AI stealing their voice. Meanwhile, they’re voluntarily giving it away to templates that make them sound like…Oct 28Oct 28
Max Bernstein☕️ The Coffee Shop Clarity Test: Creating Content That Actually MattersYour Morning Brew: The BasicsOct 25Oct 25
