PinnedThe Content Creation Myth That’s Keeping You StuckThe most shared content in my feed last month wasn’t from the person who posted most frequently. It wasn’t from the person with the biggest…Oct 24Oct 24
Transform Your Value Ladder Into An Uncopiable Advantage***Note — This is issue #1 in my new Substack ‘irreplaceable’.*** Welcome to Irreplaceable! Here’s how we’re standing out together…Dec 4Dec 4
Building AI-Proof Positioning™ in Public: The Messy, Real Process of Creating Something ValuableI’m about to launch a framework about standing out from AI-generated content by being distinctly human.Nov 20Nov 20
🔥 The fast food giant’s AI secret (and why it matters for your business)As I was reading the Wall Street Journal this morning (JK, the article was forwarded to me — I wanted to sound sophisticated), something…Nov 18Nov 18
How to Make Your Business AI-Proof Without Ignoring AIThe moment I realized my content could’ve been written by anyone — or anything — was the moment everything changed. Most businesses are so…Nov 7Nov 7
I Quietly Left Google: A Story About How Real Change HappensI stared at the blinking cursor before writing this.Nov 3Nov 3
The Trust Advantage: Why AI Is Making Your Expertise More Valuable, Not LessThink of the last time you had a really good cup of coffee from a skilled barista. Sure, automated machines can make technically perfect…Nov 2Nov 2
Why Most Marketing Fails in an AI WorldLast week, a CEO showed me his company’s latest marketing campaign. The design was flawless. The copy was crisp. The targeting was precise…Oct 30Oct 30
Safe Writing Is Killing Your Business: A Truth No One Wants to SayI recently asked a client to record herself explaining why her business was different. Her response was fiery, passionate — even a little…Oct 29Oct 29
AI Won’t Steal Your Business (But Templates Might)Everyone’s worried about AI stealing their voice. Meanwhile, they’re voluntarily giving it away to templates that make them sound like…Oct 28Oct 28
