PinnedMax BernsteinThe Content Creation Myth That’s Keeping You StuckThe most shared content in my feed last month wasn’t from the person who posted most frequently. It wasn’t from the person with the biggest…Oct 24Oct 24
Max BernsteinI Quietly Left Google: A Story About How Real Change HappensI stared at the blinking cursor before writing this.3d ago3d ago
Max BernsteinThe Trust Advantage: Why AI Is Making Your Expertise More Valuable, Not LessThink of the last time you had a really good cup of coffee from a skilled barista. Sure, automated machines can make technically perfect…4d ago4d ago
Max BernsteinWhy Most Marketing Fails in an AI WorldLast week, a CEO showed me his company’s latest marketing campaign. The design was flawless. The copy was crisp. The targeting was precise…Oct 30Oct 30
Max BernsteinSafe Writing Is Killing Your Business: A Truth No One Wants to SayI recently asked a client to record herself explaining why her business was different. Her response was fiery, passionate — even a little…Oct 29Oct 29
Max BernsteinAI Won’t Steal Your Business (But Templates Might)Everyone’s worried about AI stealing their voice. Meanwhile, they’re voluntarily giving it away to templates that make them sound like…Oct 28Oct 28
Max Bernstein☕️ The Coffee Shop Clarity Test: Creating Content That Actually MattersYour Morning Brew: The BasicsOct 25Oct 25
Max BernsteinFrom Invisible to IrreplaceableThe moment I realized my content could’ve been written by anyone — or anything — I knew I had to reclaim my voice. That was my wake-up…Oct 22Oct 22
Max BernsteinEver notice how we all try to look perfect on social media?I used to do this too. I’d only post about my wins, thinking that’s what would attract people. But you know what? It just made me feel…Oct 15Oct 15
Max BernsteinHow to Make Your Ads Impossible to IgnoreYou can have the best marketing campaign of all time, but if no one sees it, it all means nothing.Apr 21, 20231Apr 21, 20231
