Jun 6Not just another stinky ad!Have you ever heard of Poo-Pourri? If so, it is probably because of their ad campaign video, which has been viewed over 44,000,000 times. While the video was funny, it’s the script and copy that made it go viral. Here are 5 tips you can steal and…Copywriting3 min read
Mar 18A New (and Old) Way of Creating A Lot of ContentI came across this tweet this morning and the last two lines jumped out at me:Content Marketing2 min read
Feb 2Marketing Unbundled Issue #4: Bigger or BetterAt Brigham Young University (BYU), the students like to play a game called Bigger or Better. Bigger or Better is a scavenger hunt, for (young) adults. Players divide into teams and start with something small like a toothpick then go door to door and ask people if they have something…Marketing2 min read
Jan 19Marketing Unbundled Issue #3: How to Build Something That No One Else CanWhile the internet is amazing, it makes it very easy to compare someone else’s journey to yours. In his book “The Laws of Human Nature,” Robert Greene says, “No calling is superior to another. What matters is that it be tied to a personal need and inclination, and that your…Marketing4 min read
Jan 12Marketing Unbundled Issue #2: Less is More📚 Source: “This is Marketing” by Seth Godin 💡 Idea Unbundled: Smallest Viable Market When Tesla started, they wanted to deliver an electric car which is also fast and looks elegant. They were not going for an average electric car. Neither were they trying to make just a fast, elegant…Target Audience3 min read
Jan 7A “Concrete” Way to Create Ideas💡 Big Idea: To get your ideas to “stick” make sure they are presented in non-abstract ways. Use specificity, and as many “hooks” as you can. Make them concrete. In their book, “Made to Stick,” Chip and Dan Heath share their insights on how you can make your ideas “stick.” …Ideas3 min read
Aug 20, 2021How to Avoid the Land of Forgotten IdeasApplying life advice is hard. Well, I guess for me it’s harder to actually remember to apply life advice. I hear something that I really like, copy/paste it into my note-taking system and then kiss it goodbye as it fly’s off to the Land Forgotten Ideas. And that chance gets…Life Advice3 min read
Aug 8, 2021Do you have a Tribe of Maniacs?I was recently turned on to this podcast called “How to Take Over the World.” In it, Ben Wilson breaks down some of the best strategies, habits, and tactics of the greatest leaders in history. I highly recommend it. In particular, there is one episode where he dissects Steve Jobs…Ideation2 min read
Aug 2, 2021The Secret of the Red ShirtsHow often do you start one project and jump to another before you are finished? Buy every tool you can but never actually get good at using them? We live in an age of abundance when it comes to tools, opportunities, and social platforms. For many (myself included), this leads…Focus3 min read
Jul 22, 2021Stop Marketing BackwardsHave you ever put hours/days/months into a product or service and when you launch to your customers you get crickets? If I had to guess, you are doing your marketing backwards. Let me explain… The majority of people approach marketing backwards. They start thinking about marketing after they have created…Marketing1 min read
