Not just another stinky ad!
Have you ever heard of Poo-Pourri? If so, it is probably because of their ad campaign video, which has been viewed over 44,000,000 times. While the video was funny, it’s the script and copy that made it go viral.
Here are 5 tips you can steal and use in your copy and ads right away.
1. Pattern Interrupt
“You would not believe the motherload I just dropped. And that’s how I like to keep it.”
Well…I wasn’t expecting that. We are inundated with over 60,000,000,000 messages each day. How can you get someone to stop and read yours?
2. Use specific examples
“Nothing is worse than stinking up the shared toilet at work or the toilet at a party or your lover’s apartment.”
You are blushing as you read this because, well, you can probably relate. Draw your audience in by using real-life, specific examples.
3. Take down the competition
“Aerosol air fresheners aren’t the most effective option or the healthiest.”
Don’t ignore the competition. Know who they are and explain why your product is the better option.
4. Demonstrate your unique mechanism
“Simply spritz Poo-Pourri in the bowl to create a film on the water’s surface that actually traps the odor in their porcelain prison.And when your little ass-tronauts splash down and make contact with the film, they release Poo-Pourri’s pleasant aromas so all those around you can smell is a refreshing bouquet of essential oils.”
Famous TV salesman, Billy Mays, was brilliant at this. Explain (and demonstrate) what is unique about your product and how it works.
5. Use Social Proof
“We’ve sold over 4 million bottles. On Amazon alone there are over 1000 reviews rating it 4.8 of 5 stars. That’s a better Amazon rating than the iPhone 5.”
Legendary copywriter Evaldo Albuquerque says “In a world full of bullshit, proof is king.”
Bonus: Create your own guarantee, and name it
“If it doesn’t completely stop your stench from spreading send it back for a full refund. Our unconditional stink-free guarantee if your poo stinks.”
Tip: Name it with the positive benefit your product provides in it.
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