Stop Marketing Backwards
Have you ever put hours/days/months into a product or service and when you launch to your customers you get crickets?
If I had to guess, you are doing your marketing backwards.
Let me explain…
The majority of people approach marketing backwards.
They start thinking about marketing after they have created their product or service.
They then start brainstorming:
- Who is my target audience?
- How will I increase the average order value?
- How will I structure my sales copy to differentiate me from my competitors?
This is a backward approach.
Many times this leads to a square peg meets a round hole.
Let’s look at your ideal customer. What do you know about them?
I am not talking about generic age, location, job title…what do you really know about them.
- What keeps them awake at night?
- What are their hopes and dreams?
- What is their worldview (beliefs and values)?
Start seeing the world in their eyes and start thinking about what we can help them achieve and what problems we can help them solve.
For many of us, this is a massive shift.
But, what it does is it enables us to build products and services that they want and will raise their hands saying “That is for me”.
