What it Means to Truly Know Something
“I learned very early the difference between knowing the name of something and knowing something.”
― Richard P. Feynman
Richard Feynman was one of the great scientists and physicists of our time. He was one of the quirkiest and most creative problem solvers ever.
He once told a story of a brown bird to illustrate what it means to truly know something.
“See that bird? It’s a brown-throated thrush, but in Germany it’s called a halzenfugel, and in Chinese they call it a chung ling, and even if you know all those names for it, you still know nothing about the bird. You only know something about people: what they call the bird.”
Knowing the name of something doesn’t mean you understand it.
This is a fundamental lesson when it comes to marketing. There are thousands of goo-roos out there ready to sell you different marketing programs, techniques, and courses.
Do not take the latest message board tactic and apply it to whatever you are working on. You need to truly understand HOW and WHY it works.
“We start to develop true knowledge when we dig into the details and push past, jargon names, and memorized facts.”
Keep Fineman’s story of the bird in mind next time you hear somebody tell you about a new funnel, app, or guaranteed sales system.
“The first person you should be careful not to fool is yourself. Because you are the easiest person to fool”.”
― Richard Feynman
For more tips on marketing strategy and design follow me on Twitter @MentalWeapons or check out https://sleek.bio/max
