What Velcro Can Teach Us About Creativity
“The first [principle is] that an idea is nothing more nor less than a new combination of old elements.”
Velcro can teach us a lot about Creativity.
If you examine the two sides of Velcro, what you will discover is quite basic. On one side, there are lines of hooks going in lots of different directions. On the other, there are rows of loops doing the same thing. When you bring them together, they connect.
Two different things going in different directions, but when combined, create a solution.
Creativity is just that; connecting two seemingly unrelated things to create a new outcome or solution.
Steve Jobs said, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”
To be creative, you should train your mind to look for connections between new and old things. Realizing that their differences are what makes them unique.
Dating back to 1939, James Webb Young stated that “The habit of mind which leads to a search for relationships between facts becomes of the highest importance in the production of ideas.”
At some point, someone thought it would be a good idea to put a copier and a phone together, and we ended up with a fax machine.
None of them say that you have to be an artist or born with super talents to be creative.
Like Velcro, you just need to hook the two sides together.
For more tips on marketing strategy and design follow me on Twitter @MentalWeapons or check out https://sleek.bio/max
